SIMPLE RULES ON INVESTMENT

###

Where there is no structure and order failure is bound. The best way to invest is to express no emotions in investment and adhere to the rules.

 ### 1 THERE IS NO GUARANTEE OF CONSISTENT HIGH RETURNS IN ANY PARTICULAR BUSINESS *** There is no particular business that guarantees huge profits with or without efforts. Every business has the same opportunity to succeed or to fail. What business need is your time, energy and effort. Love what you do, be passionate and devoted to what you do.  ### 2 WHAT MATTERS MOST IS NOT THE BUSINESS LINE OR INDUSTRY YOU INVEST IN, BUT WHEN AND AT WHAT PRICE *** There is no good or bad investment idea per se. what makes an investment good or bad is the period you invest in and the price involved. That a company or certain brand has been making waves does not mean if you invest in such line of business, you would succeed. When you identify a business opportunity, research well and make meaningful investment.  ### 3 THE DISCIPLINE WHICH IS MOST IMPORTANT IN INVESTING IS NOT ACCOUNTING OR ECONOMICS, BUT PSYCHOLOGY *** Investing in goods that are gaining huge patronage and requiring huge amount at present is not advisable as such in the future could lose patronage and the return in investment becomes low. Make investment into products that are potentially prominent in the future even when its patronage and price is not high. The safest and most potentially profitable thing is to buy something when no one likes it. Given time its popularity, and thus its price, can only go one way up.  ### 4 BOOK THE BET THAT NO ONE ELSE WILL *** To make it huge, patronize what no one patronizes, and sell out what everyone patronizes. Stay always on the other side of the divide. What people are running away from today might turn out to be the hot cake tomorrow. Try to be on the other side of the question from everyone else.  ### 5 THE LESS CARE WITH WHICH OTHERS CONDUCT THEIR AFFAIRS, THE MORE CARE WITH WHICH YOU SHOULD CONDUCT YOURS AFFAIRS *** When everyone else is careless, be very careful. Don’t treat your business the same way others are treating. Most times, some entrepreneurs fear certain opportunities, embrace them after having studied to envisage the potential viability in them. *** *** ### REFERENCE: [Prag Cap](https://www.pragcap.com)  ## Thanks for reading!