The mass media can be viewed through its impact on the masses as educational media that have an effective impact in the formation of public
opinion. Through them, various knowledge, concepts and meanings of many fields of science and knowledge related to aspects of life are spread through interesting and popular means.
Without the media, human civilizations would not have reached the level of sophistication they have reached. The importance of the media lies in that it is considered a main tool for transmitting cultures to various sectors of society. The illiterate, for example, can follow the media, especially audio and video, and find in it his purpose, while unable to follow up. world events in the absence of such media; It gives him the ability to perceive new situations and ways of living different from the ones he already practices.
Thus, the media has become a dangerous weapon in the arenas of international conflict, especially after it has been provided with advanced means, which gave it the ability to reach anywhere easily and simply.. It has received great attention from countries, societies and bodies in our contemporary world, and the media message has become the thought of its sender and works in All fields of human activity, politically, economically and socially, were the media a force competing for control over it, the forces of good and the forces of evil... However, the forces of evil succeeded in controlling the various media, directly or indirectly; This allowed these evil forces to spread their falsehood, and their deviations, on all levels and classes.” Islamic societies have become suffering from human domination in the press and other media and news agencies, and they suffer at home, in the street, and in many matters.
And one of the results of the West’s control of the means of communication was that those means became active in promoting the Western way of life “with its culture and religious practices, which are not devoid of terms, proverbs, and behaviors. Intentionally and deliberately, it intends to compose the viewers, listeners and readers to the Western gravity, which was not able to get rid of the religious influence on it in most of its behaviors, ideals or principles. Rather, it probably does not want to get rid of this influence and seeks to deepen and consolidate it as long as it will achieve a cultural dependency that leads to other dependencies.
The United States and the West have succeeded in developing what is known as the knowledge and media industry, which enabled them to impose more control over the world. Its circulation in the world in one way or another comes from the United States; This confirms from another aspect the great role played by the media in general - and Western media in particular - in achieving civilized interaction.
The media, including radio, press, television, cinema, theater, internet, satellite and satellite broadcasting, international press and publishing institutions, all contribute to civilized interaction, positively and negatively. Very limited, hardly compared with its great uses in other fields.
Therefore, the time has come to exploit the media in introducing Islam and showing it in a bright image, inviting people to it and rejecting the accusations and appeals against it.
In conclusion, the media in general has contributed a lot to the process of interaction between nations and civilizations, crowding out traditional educational institutions in guiding young people, creating trends, and influencing educators directly and indirectly, but this contribution focuses on the negative side more than the positive side, and this in turn confirms We have the great responsibility of reformers and educators, which is to carry out their duty towards the media, and direct it in the right direction.
24.603 SRY